Success Stories

Zulekha Healthcare

Zulekha Hospital is a division of the major healthcare group, Zulekha Group in UAE offering affordable medical facilities to all! The hospital group includes two multidisciplinary hospitals in Dubai and Sharjah as well as one diagnostic centre, three UAE medical centres and three pharmacies. The Group has contributed to set benchmarks in continuing medical education programmes for the entire Gulf region with its consistent interactive workshops and seminars on various medical and surgical topics
Both the hospitals are set up with Cardiac Catheterization Laboratory, Neonatal Intensive Care Unit, ICU, Dialysis, Advanced radiology & Laboratory services, Minimal Invasive surgeries, Bariatric Surgeries, Joint Replacement Surgeries, state –of the art modular operating theaters.

The Challenge

The hospital group wanted to expand their digital strategy to maintain and improve organic search listings for their core services. They wanted to build a new consolidated site with SEO best practices in mind & also create a solid SEO site architecture designed for expansion

The solution

In a very crowded sector of world renowned hospitals in the Middle East, within three months of the new site launch by Meridian, organic search traffic grew over 50%. The keywords achieved #1 rankings in organic search. Patient conversion was also increased. A mobile app was launched for easy appointment booking in the Zulekha Hospital.